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Southland Brand
My arrival into Invercargill coincided with a slight change of fortune weather wise. The rain clouds withdrew enough for me to see some blue sky, and I pedaled happily along the flat road into the city. Pleasant fields and livestock flanked me, until eventually suburbs grew out of the agricultural land and this in turn became dense enough to call urban. My first appointment was with Gerry Ford, Southland Spirit of the Nation Brand Manager. Southland of course is the region of which Invercargill is the major hub, and has quite a reputation among Kiwi’s. Southlanders are often the butt of jokes in the same way that many rural areas get stick, but they are also famed for their unique slant on the New Zealand accent and their dry sense of humour. Gerry was a true Southlander, and it was fantastic interviewing him. Passion for the region was apparent in every word from his mouth and movement of body. He loved the place and was at no loss to tell me why. One thing I really picked up on was the warmth of the people – how helpful they are. As Gerry described how a Southlander would go out of their way to help a stranger, I could immediately empathise, having already experienced such kindness. In return for the interview, I happily agreed to get my photo taken while riding my bicycle and waving the Southland flag. I was on my way to initiation!
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